Seen from the inside, Creditsafe is a quite differentiated business with two very distinct types of staff member, team structure and specialisms, leading to a particular set of challenges in maintaining momentum. On the one hand we are a data and IT business, filled with information scientists, analysts and software developers, just the sort of types who might be expected to thrive in a screen-driven world of limited social interaction, but conversely the business has been driven by a high-energy highly targeted sales operation with young telesales and account management teams thriving on personal contact and competition.
It was vital to not only maintain the drive and purpose of the sales people who might be deprived of the stimulus of their fellow team members but also to avoid giving the developers and IT specialists the excuse to retreat into their shells. I just knew from day one that communication was always going to be the number one key to success - we had the infrastructure in place but without engagement, it would never get used.
The next thing we did as a matter of urgency was to pull together a team from across the group to, in effect, become a cross-country and cross-functional news desk, which began a new daily digital newsletter that was being sent out before the end of that first week. Although it might sound quite old school in many ways, we were determined to keep it fresh and relevant so we had our marketeers and in-house designers embedded in that team from the get-go. These guys are our social media experts and know-how to ensure our content is sufficiently captivating. While we’ve included all the daily facts and figures you’d expect, we’ve made it as interactive as possible with hints, tips and competitions on lockdown gardens, cooking, pets and childcare. Interestingly, we’ve had a bit of a baby boom in the last few weeks so there’s been a lot of newborns for everyone to coo over – but goodness knows what that’ll look like in 9 months or so as we’ve got a lot of couples working from home together!
The next step saw my real dream come true as we launched the company’s very own global radio station – Safe FM. Following a soft launch in Italy, the in-house web-based station now broadcasts every day around the globe with an eclectic mix selected by DJs from across the business and over 200 listeners tuned in most of the time. Obviously I’ve got my own daily show with a variety of company news alongside my own musical enthusiasms. The great thing is that we’ve got really instant feedback and if I get a bit too carried away, the email and phone requests soon put me back on track.