The Ultimate Guide to Creating a Robust Credit Policy

06/09/2022

A credit policy is a documented set of guidelines that establish the method, terms and repayment of customer credit. How strong is your credit policy?

If you provide your customers with any sort of credit, you need to have a credit policy. This protects your company and even staff from the risks that could occur if customers repeatedly pay their invoices late (or fail to pay at all due to bankruptcy). 

It's vital that your credit policy is easy to understand, has been shared with your staff and that you've actually trained your employees on it. If they don't understand all the elements in your credit policy, you can be sure they might pursue business deals and work with suppliers who end up being unreliable, late payers. 

 

Chapter 1

Determine your risk level

Risk level

How many customers can you put on credit?  

When you are creating a credit policy, not every customer needs to be offered credit terms. Determine amount of revenue you are able to have outstanding at any one time and then offer portions of this to some of your best and most reliable customers. Start with a select group and then grow the option to include more as you are comfortable.  

What is your financial availability for extending credit? 

You need to know how much total revenue you are comfortable extending via credit at any one time. This is different for every business and industry but is generally somewhere between 10-20% of monthly revenue. 

How comfortable are you with collections?

Unfortunately, there will always be customers who do not or are unable to pay what they owe. This inevitability means that you must understand how comfortable you are with and how you will handle collections as you begin crafting your credit policy. 

Chapter 1

Identify your ideal credit applicant

Who are your current best customers? 

Look at your loyal customers, especially those who have a strong tie to your business, rely on your product or service, have a reputable history, and who’s ordering history fits within your financial risk tolerance.  

Who are the best credit customers of others in your industry? 

Using third party data and credit references can help you create an ideal credit customer profile that can be measured against your current customers when deciding which businesses should receive credit offers at first. This should be constantly updated as you learn more

Chapter 1

Set your ideal payment timeline

What is standard in your industry?

Use third party data to determine the terms that are standard in your industry. See what your competitors and partners are offering before unilaterally deciding on terms.  

How quickly do you need to see repayment? 

While understanding industry standards is important, in the end it is all about your company’s risk tolerance. How long are you able wait for repayment? This has to be factored in to the overall terms that you are willing to offer.  

How long can you actually last without getting paid? 

Repayment may not happen on time or at all. What percentage of the credit offered are you able to handle not receiving in a timely manner? Make sure that you have adequate time for collection built into your credit policy before you endanger the functionality of your business due to credit that was extended.  

Payment terms
Chapter 1

Define your collections strategy

What is your tolerance and time-frame for collections?

Collections is inevitable when you are offering credit. Determine in the beginning how you will handle this. You may choose to grant more time, to have formal letters sent, to write off certain amounts, or a variety of other things. Figuring this out up front will make sure you are setting proper guidelines and can communicate them up front to all parties involved.  

Will this be done in house or will you outsource it? 

Collections doesn’t have to be done by your company. Determine now what your preference is and how you will handle this issue so that if you are going to outsource, that agency or law firm can help you craft the collections portion of your credit policy. 

What are the legal considerations for your state, country, or industry? 

Make sure to speak to a lawyer that is versed in credit to make sure that you are following all applicable local, state, and federal guidelines as it pertains to your specific business.  

Chapter 1

Create internal processes

What is standard in your industry? 

Use third party data to determine the terms that are standard in your industry. See what your competitors and partners are offering before unilaterally deciding on terms.  

How quickly do you need to see repayment? 

While understanding industry standards is important, in the end it is all about your company’s risk tolerance. How long are you able wait for repayment? This has to be factored in to the overall terms that you are willing to offer.  

How long can you actually last without getting paid? 

Repayment may not happen on time or at all. What percentage of the credit offered are you able to handle not receiving in a timely manner? Make sure that you have adequate time for collection built into your credit policy before you endanger the functionality of your business due to credit that was extended.  

Chapter 1

Don't forget to share documentation and guidelines

Documentation 

Don't just wing it. Make sure you document everything that's included in your credit policy. For instance, provide key terminology and definitions that your employees may not be aware of. 

Also, provide clear explanations and examples of each element of the credit policy. For example, make it clear if there's a minimum threshold for business credit score that must be met by potential customers. Make sure the sales team knows what this is and why it's been set that way. That will reduce the likelihood of your sales team bringing you deals that are too risky for the business. 

Credit processes

Guidelines 

Guidelines are a great way to help your teams adhere to your credit policy. But what exactly should be included in these guidelines? 

Here's what we recommend:

  • What the credit application looks like 
  • The necessary documents for the credit application 
  • The criteria and timeline for approval of credit
  • How much credit customers qualify for 
  • What terms can be offered 
  • What credit limit can be offered  
  • How terms and limits can be changed 
  • Discounts for early or quick repayment 
  • The ramifications for non-repayment
  • How the collections process will happen
  • A workflow that establishes responsibility for each part of the process to a particular position, not a particular person 
  • Other items may also be included, but at a minimum the above items should be included.  

Communication 

It's not good enough to simply create a credit policy and create documentation around it. It's not of much use to your business if your employees have no idea it exists or what's included in it. 
 
That's why you need to communicate it clearly and transparently. To do this, we recommend creating a communication matrix that specifies who from your team will communicate the policy and how they will do it. 
 
It's also important that you don't just tell the policy to your employees. You need to create a two-way flow of dialogue and be open to feedback from your employees and even your customers. They could very well point out something you may have missed or not thought of. 
Chapter 1

Tap into the power of integrations and data

Third Party Data

A comprehensive credit policy should include the guidelines for using third party credit data. How this data will be analyzed, what key indicators will be used, how often this will be referenced, and who the data comes from should all be outlined within the policy. 

CRM Integration

Often the easiest and most efficient way to handle credit data is to integrate it directly into your existing CRM. This allows for customer information to be updated automatically and provides for a more robust decision making process. This also helps to prevent costly clerical or administrative errors. 

Automated Decision-Making

Much of the credit process and many of the credit decisions that need to be made are common to particular businesses. If these decisions can be defined, then they can be automated. Automation allows for quicker and more accurate decisions and leaves more time to consider the harder or more complex applications. A strong credit policy should have provisions on how and when this is done as well as what type of system or software will be used to automate these processes. 

Changes and Alerts

Changes happen in a blink of an eye. A complete credit policy should outline how existing customers will be monitored for changes to their credit risk profile. It should also establish when and for what changes alerts, such as automatic emails, should happen. Additionally, the policy should explain whose responsibility it is to respond to changes or alerts. 

Get your free trial of Creditsafe

To find out your company's credit score or that of any of the companies you do business with, simply start a free trial of the Creditsafe system today