Find New Customers

Find new customers & grow your business with minimum risk

By Steve Meitzler  ||  December 5, 2019  ||

Generating new business can be quite a daunting experience. Since every company relies on growth to survive, let's explore 8 ways your company can generate more leads. 

Find New Customers
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1. Think like your customers

Before you can get more customers, you need to understand your target audience, what they want and more importantly how much they are willing to pay for a product or service as a solution to their problem. You can find this out by asking your current customers what issues they suffer from and how your solution helped them. To do this, you can send out a simple survey to your best customers since according to the Pareto principle, 20% of your best customers will provide 80% of your total revenue

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2. Identify your “X-Factor!”

Knowing what sets your products or services out from the crowd is a vital part of setting the tone of your value proposition. Once you know your “X-Factor” you can recognize your strengths and build on them.

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3. Partner with an influencer

Word of mouth is a very powerful avenue for generating new business. Finding powerful influencers that love you and your business in your target market can help you open many doors. These influencers will fly the flag for your company, and in turn will pass you warm leads.

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4. Get out and about

There are many exhibitions that are held by local Chambers of Commerce or specialist event organizers. The trick is to select the trade shows you participate in carefully; choose events that are specific to your products or service. 

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5. Pick up the phone

Many companies these days are very quick to send out mass emails or direct mailers and this can sometimes eliminate the personal touch. A well thought out telephone conversation can’t be put into a deleted items folder, and can lead to the beginning of a virtuous relationship. 

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6. Keep your pitch simple

Know what you want to say in the first 30 seconds, as this is what is going to hook your prospect and keep them on the line. Having a structured call script will ensure that you can get your message across clear and concise. 

A well thought out telephone conversation can’t be put into a deleted items folder

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7. Know exactly what you want to achieve

You can’t expect to know when you have achieved your desired result if you haven’t got a well thought out goal; goals need to be SMART- Specific, Measurable, Realistic and Time specific. 

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8. Don’t give Up

When prospecting for new business, there is no one-size-fits-all recipe for success. With perseverance, tenacity and the willingness to learn from your experiences, you will find that needle in the haystack. Keep positive. If at first you don’t succeed try, and try again!

About the Author

Steve Meitzler is the Product Marketing Manager of Creditsafe USA. He is responsible for the product marketing and content creation for the US operation of Creditsafe.

In his free time he likes to watch various fandom movies & shows with his wife and dog on their sofa, manicure his lawn, exercise, play drums and root for the Phillies.