Are There Limitations to DSO (Days Sales Outstanding)?

3 Mins
19/02/2025

While DSO (Days Sales Outstanding) is a valuable tool for measuring how quickly a business collects payments from customers, it’s important to understand its limitations. Just like any metric, DSO isn’t perfect, and relying solely on it might give you an incomplete picture of your company's cash flow health. Here’s a closer look at where DSO falls short and how to address its limitations.

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Chapter 1

Seasonal fluctuations can distort the picture

Many businesses experience fluctuations in sales throughout the year. For example, retailers might see a spike in sales during the holiday season, while others may have slow periods during the off-season. These seasonal changes can skew your DSO, making it look like payments are coming in slower or faster than usual, even though they might be part of normal seasonal variation.

To gain deeper insights into your customers’ payment behaviors and adjust for seasonal factors, Creditsafe’s business credit reports can help. By accessing up-to-date credit data, you can better understand the risk factors tied to specific periods and take action where necessary, ensuring you're prepared for seasonal changes.

dso limitations
Chapter 1

Large one-off transactions can affect the results

If your business makes a significant one-time sale, like a large contract or bulk order, it can drastically impact your DSO. Since these sales can take longer to collect, they could inflate your DSO, making it appear as if your business is struggling with collections when, in fact, it’s just the result of a major, infrequent sale.

Using Creditsafe’s business credit reports as part of your credit risk strategy allows you to assess the creditworthiness of your large customers and anticipate any potential delays in payment. With detailed payment history included in the reports, you can get an accurate picture of how a customer's past behavior aligns with your expectations for large transactions.

Chapter 1

Changes in credit policies can impact DSO

Changes to your company’s credit policies, such as adjusting payment terms or altering how you handle collections, can also affect your DSO. A company that decides to extend payment terms to attract more customers or adjust its collection process might see a temporary increase in DSO, even if their long-term cash flow remains stable.

With Creditsafe’s business credit reports, you can make informed decisions about whether extending payment terms or adjusting credit policies is appropriate. By reviewing the financial health and payment history of your clients, you can ensure these changes won't inadvertently affect your DSO or cash flow.

dso changes
Chapter 1

Doesn't include cash sales

DSO only measures payments collected through credit sales—those made on accounts rather than upfront in cash. If your business has a lot of cash transactions, DSO might not reflect the full picture of how efficiently you're managing revenue collection. You might be receiving payments promptly in cash, but this won’t show up in your DSO calculation.

While DSO doesn't account for cash sales, Creditsafe’s business credit reports provide a broader picture of your customer base, factoring in both credit and non-credit data. This can help you better understand your overall cash flow, including how quickly you’re collecting from both credit and cash-paying customers.

Chapter 1

Need for a holistic view of financial health

While DSO is helpful, it shouldn’t be the only metric you rely on to evaluate your cash flow. To get a more accurate and complete picture, it’s best to use DSO alongside other financial metrics like:

  • Accounts receivable aging reports: This helps identify how long invoices have been outstanding, giving you a clearer idea of which customers are late on their payments.

  • Bad debt ratios: This metric helps measure the percentage of outstanding debts that are unlikely to be collected, offering insight into the risk of not getting paid.

By using DSO in conjunction with these additional tools, you can get a more well-rounded understanding of your business's financial health. Creditsafe’s business credit reports integrate seamlessly with these metrics, offering you access to detailed reports on customer payment trends, bad debt, and more. This ensures you're equipped to make informed decisions and manage your cash flow proactively. 

 

While DSO is a useful indicator of your payment collection efficiency, it has its limitations. It can be influenced by seasonal trends, large transactions, and credit policy changes, and it doesn’t account for cash sales. To get a clearer picture of your company's cash flow, it's best to use DSO in combination with other financial metrics like aging reports and bad debt ratios. Creditsafe’s business credit reports can be an integral tool in this process, offering detailed insights into your customers’ creditworthiness and payment behavior, helping you take a more comprehensive approach to managing your financial health.

Bill James

About the Author

Bill James, Director, Enterprise Sales, Creditsafe

With over 15 years of experience in finance, risk management and data analytics, Bill understands exactly what enterprise businesses should be thinking about as they build their corporate growth and risk strategies. Prior to joining Creditsafe in 2021, he spent six years at Dun & Bradstreet as Area Vice President of Finance Solutions and Third-Party Risk & Compliance. 

Understanding your customers' cashflow is key to getting paid on time

Search for any business to get a free report

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