It’s no secret that tariffs hit your bottom line: they can raise costs, squeeze margins and unsettle your cash flow. Understanding how different tariff outcomes could impact expenses and revenue lets companies plan for those fluctuations and help you weather the storm. If you aren’t planning for tariffs alongside the other costs of doing business, it’s easy to be caught off guard when tariffs increase costs. And that can lead to some worst-case scenarios, like cash shortages, late payments or even defaults.
Imagine your business has planned for the rest of the year. You know where your money is going – between paying bills, expanding the business and the general cost of keeping things running, every penny is accounted for. But you haven’t factored tariffs into the plan. Suddenly, tariffs have raised the cost of just about every element of your business. That money has to come from somewhere, right? Now, you’re put in the terrible position of having to put off payments or otherwise divert money to keep up the status quo.
If you’d accounted for tariffs in your initial plan, you’d have been able to allocate cash, adjust credit terms or slow down spending. Your cash flow remains steady, so you can continue to pay your bills on time, fund growth and weather any storms that come your way.