Wisconsin Business Data & Credit Risk Insights

Explore Wisconsin business statistics, credit risk scores, payment trends and leading industries using the latest Creditsafe data. Search for a free business credit report to assess an individual company.

Wisconsin Business Statistics, Credit Risk & Payment Trends | Creditsafe

Wisconsin Business Overview

Creditsafe has records for 1,741,958 businesses in Wisconsin, including 1,116,339 classified as active. An active classification means a qualifying company-information, payment or legal-filing update was recorded within the previous two years; it does not necessarily prove current trading. This page examines company counts, credit risk, payment behavior, company ages and leading industries using the latest Creditsafe data. Creditsafe credit scores run from 1 to 100, with higher scores indicating lower predicted credit risk. The figures describe Creditsafe database records, not an official state business census.

5 key takeaways for Wisconsin businesses

1. Wisconsin has a substantial recorded business market

The latest Creditsafe data shows: Creditsafe holds 1,741,958 Wisconsin business records, including 1,116,339 classified as active. The database records 87,857 businesses added in the latest 12 months.

What this means for your business: Use this market overview to guide prospect research, but validate each company before treating it as an active trading opportunity.

2. Wisconsin credit scores compared with the US

The latest Creditsafe data shows: Wisconsin has an average Creditsafe credit score of 51.78, compared with 51.76 nationally. This suggests lower average predicted credit risk in Wisconsin.

What this means for your business: Do not use statewide averages alone to set credit limits. Review each company’s credit report and individual risk indicators.

3. Payment performance provides a separate signal

The latest Creditsafe data shows: Wisconsin businesses average 1.45 days beyond terms, compared with 1.94 nationally. The share paying on time is 26.54%.

What this means for your business: Consider payment history alongside credit scores when setting terms, managing collections and forecasting cash flow.

4. Industry differences can affect cash flow

The latest Creditsafe data shows: Among the ten largest listed industries, Eating Places records the longest average payment delay (3.98 days beyond terms), compared with 1.45 days statewide.

What this means for your business: Check sector-level and company-level payment patterns rather than applying one collections policy across every industry.

5. State averages can hide customer-level risks

The latest Creditsafe data shows: The database contains 470,754 records in the supplied high-risk category and 177,782 with an unavailable or inapplicable risk category. These aggregate categories are not the same as individual-company score bands.

What this means for your business: Use state statistics as context, then assess the specific company’s creditworthiness and payment behavior before extending credit.

Know who you are doing business with

Go beyond Wisconsin averages. Check a company’s creditworthiness, payment behavior and potential risks before making your next business decision.

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Wisconsin at a glance

MeasureWisconsin value
Businesses in Creditsafe database1,741,958
Active businesses1,116,339
Businesses added, latest 12 months87,857
Average credit score51.78
Average days beyond terms1.45
Paying on time26.54%
Median company age19 years

Wisconsin business records by status

64.1%active
1,116,339 active records
625,619 other records

Active reflects Creditsafe’s data-update classification, not a guarantee a company is currently trading.

How many businesses are there in Wisconsin?

Creditsafe holds records on 1,741,958 Wisconsin businesses. Of these, 1,116,339 are active (64.1% of state records), while 625,619 are inactive. The database records 87,857 businesses added in the latest 12 months. These are database counts, not an official government census.

What is an active business?

Creditsafe classifies a business as active when at least one qualifying database element has been updated within the last two years. This may include company identity, contact, location, industry, sales or employee information, as well as payment data or legal filings such as suits, liens, judgments and UCCs. This classification indicates a recent data update and does not guarantee the business is currently trading.

Credit scores compared

Wisconsin51.78 / 100
United States51.76 / 100

Higher scores indicate lower predicted credit risk. Wisconsin has lower average predicted risk than the US benchmark.

Payment delays compared

Wisconsin1.45 days
United States1.94 days

Wisconsin businesses average fewer days beyond agreed terms than the national benchmark.

What is the average business credit risk in Wisconsin?

The Creditsafe business credit score ranges from 1 to 100 and predicts the likelihood of a company becoming seriously delinquent (90 or more days beyond payment terms) within the next 12 months or going bankrupt. Higher scores indicate lower credit risk. Wisconsin businesses have an average score of 51.78, compared with 51.76 nationally, suggesting lower average credit risk. These averages do not replace assessment of individual companies.

Wisconsin businesses by risk category

Low23.8%
Medium39.0%
High27.0%
N/A10.2%

Shares reflect the supplied aggregate risk categories, which should not be equated with individual-company credit score bands.

Creditsafe US score bands are: very low risk (71-100), low risk (51-70), moderate risk (30-50), high risk (21-29), and very high risk (1-20). N/A indicates an unavailable or inapplicable score. The dataset’s aggregated low, medium and high categories are retained as supplied and should not be assumed to correspond exactly to these individual-company score bands.

How quickly do Wisconsin businesses pay their bills?

Businesses in Wisconsin average 1.45 days beyond terms (DBT), compared with 1.94 nationally, a difference of -0.49 days. The supplied on-time payment figure is 26.54%. DBT and on-time payment percentage are separate measures and should not be treated as interchangeable.

Among the ten largest listed industries, Eating Places has the highest average DBT (3.98 days), while Insurance Agents, Brokers, and Service has the lowest (0.31 days). Industry aggregates do not establish the payment behavior of any particular company.

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How established are Wisconsin businesses?

The median recorded company age is 19 years and the average is 24 years. The database includes 436,981 businesses aged 20 years or more and 813,895 records with no available company age.

Company ageShare of business records
Under 5 years3.8%
5-10 years9.3%
10-20 years15.1%
20+ years25.1%
N/A46.7%

Percentages use all 1,741,958 Wisconsin business records, including those with no recorded age. Totals may differ slightly from 100% due to rounding.

What are the largest industries in Wisconsin?

Eating Places is the largest listed industry, with 49,155 businesses in the Creditsafe database. The chart and table rank the ten largest listed industries by number of business records, not by employment or economic output.

Wisconsin ten largest industries by business records

Eating Places49,155
Real Estate Agents and Managers37,636
Residential Construction29,829
Offices and Clinics of Medical Doctors29,329
Business Services29,297
Religious Organizations18,374
Legal Services18,006
Beauty Shops16,096
Single-family Housing Construction14,776
Insurance Agents, Brokers, and Service13,854

Longer bars indicate larger recorded industry populations.

RankIndustryBusiness records
1Eating Places49,155
2Real Estate Agents and Managers37,636
3Residential Construction29,829
4Offices and Clinics of Medical Doctors29,329
5Business Services29,297
6Religious Organizations18,374
7Legal Services18,006
8Beauty Shops16,096
9Single-family Housing Construction14,776
10Insurance Agents, Brokers, and Service13,854

The three largest listed industries together account for 116,620 records (6.7% of the state database). These industry rankings should not be interpreted as employment or economic output rankings.

Average credit score by industry

Eating Places52.24
Real Estate Agents and Managers50.44
Residential Construction43.18
Offices and Clinics of Medical Doctors55.81
Business Services49.51

Higher scores indicate lower predicted risk. Five leading industries shown.

Payment delays by industry

Eating Places3.98 days
Real Estate Agents and Managers0.81 days
Residential Construction1.81 days
Offices and Clinics of Medical Doctors0.80 days
Business Services0.88 days

Average days beyond terms for five leading industries with available values.

Credit score profile across leading industries

Industries are ordered by business record count, not time. The line connects categorical observations and is not a historical trend.

Which Wisconsin industries stand out for credit risk and payment behavior?

Among the ten largest industries, Insurance Agents, Brokers, and Service has the highest average credit score (58.60, indicating lower predicted risk), while Residential Construction has the lowest (43.18, indicating higher predicted risk). Eating Places records the longest average payment delay (3.98 DBT). Industry averages do not establish the creditworthiness of an individual business.

Industry (top ten)Average credit scoreAverage DBT
Eating Places52.243.98
Real Estate Agents and Managers50.440.81
Residential Construction43.181.81
Offices and Clinics of Medical Doctors55.810.80
Business Services49.510.88
Religious Organizations57.560.56
Legal Services55.530.62
Beauty Shops53.060.69
Single-family Housing Construction48.311.45
Insurance Agents, Brokers, and Service58.600.31

How does Wisconsin compare with US averages?

MetricWisconsinUnited States
Average credit score51.7851.76
Average DBT (days)1.451.94

Wisconsin is 0.02 points above the national average credit score and 0.49 days below the national payment delay. These measures can move in different directions, so neither should be used alone to assess a business.

About Creditsafe data

These statistics are derived from Creditsafe’s US business database and provide an aggregated view of records associated with Wisconsin. They are not official state registration totals. An active business has had at least one qualifying company-information, payment-data or legal-filing update in the last two years, which does not necessarily establish current trading. State and industry averages provide context and should not replace assessment of an individual business credit report.

Source: US_STATE_SEO_LLM_FINAL_20261101.csv | Data as of October 31, 2026 | Refresh frequency: monthly.

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