Business decisions are getting harder, but it’s not because companies lack data. Instead, it’s the opposite: they’re overwhelmed by it. Your teams are probably under pressure to move faster while still minimizing credit risk. That means you need trusted business intelligence that your teams can access quickly and easily.
When we looked at how customers interacted with Creditsafe’s business credit and decisioning platforms, a trend became clear. Teams are using Creditsafe more often, in more business-critical moments and across more functions than ever before.
Let’s break down what’s changing, why it matters and what these trends suggest for the future of business credit and risk decisioning.
Table of Contents
- Deeper, more frequent usage of Creditsafe data
- Data for 120,000+ new businesses and 10,000+ new Creditsafe customers
- Compliance checks are surging, signaling changing risk priorities
- The shift to embedded data: Creditsafe API access is up 38%
- Stronger international business coverage means fewer fresh investigations
- Companies are automating decisions with Creditsafe data
- Creditsafe's Salesforce app adoption is growing fast
- What are businesses coming to Creditsafe for?
Deeper, more frequent usage of Creditsafe data
One of the biggest takeaways is that Creditsafe tools become a part of your team’s day-to-day work, not just every so often. The data shows Creditsafe usage overall is up 25%. What does that mean? Teams are checking risk and business information more frequently as they work.
Checking a business credit report isn’t a one-time thing, but many businesses see it that way. In fact, our research found that 26% of businesses “rarely or never” run credit checks on existing customers, with an additional 6% only checking if a customer pays late. Thankfully, Creditsafe users are starting to see the light: instead of only running credit reports at onboarding or contract signing, businesses are building ongoing monitoring habits:
- Reviewing company profiles before outreach or deals
- Evaluating vendor risk before purchasing decisions
- Checking financial stability during renewals and expansions
- Verifying legitimacy before onboarding a third party
Data for 120,000+ new businesses and 10,000+ new Creditsafe customers
Over the last 12 months, we’ve seen that over 120,000 businesses are using the Creditsafe platform. We’ve also noticed a few new faces: more than 10,000 new customers to be exact.
Companies increasingly need a shared foundation of truth about who they are doing business with. The world is only getting more complicated. Your business might be in a scenario where:
- Supplier relationships are global and multi-tiered
- Payment risk affects working capital and forecasting
- Compliance expectations are stricter across industries
- Customer acquisition teams must qualify faster
- Risk teams must scale without adding headcount
Compliance checks are surging, signaling changing risk priorities
It’s more important than ever to make sure your supply chain – and your business – is secure. Creditsafe customers agree: in the last year, compliance checks increased by 181%.
Compliance isn’t just a box you need to check off every so often to help your business avoid fines. While, yes, costly fines and legal fees from compliance violations are a pain and damage your cash flow, compliance management is also about your business’ reputation. And when your business or supply chain stretches around the world, it can be all too easy for something to slip through the cracks.
As your business grows, compliance screening and due diligence needs to scale with it. And the way to do that effectively is through reliable data and continuous monitoring.
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The shift to embedded data: Creditsafe API access is up 38%
Risk and credit decisions don’t ever happen in one place. They happen inside CRMs, ERPs, procurement platforms, onboarding tools and analytics pipelines.
That’s why one of the most important trends we noticed last year is the rise of integration-first usage: API access increased by 38%.
This reflects a broader industry move toward embedded decisioning:
- Credit teams need automatic scoring inputs
- Sales teams want account insights directly inside their CRM
- Procurement wants supplier risk at the point of purchase
- Compliance teams need screening embedded in onboarding
- Engineering teams want data delivered into workflows via API
From an operational standpoint, this is how companies reduce delays:
- Fewer handoffs between teams
- Fewer manual lookups
- Fewer inconsistent decisions
- Fewer blockers caused by missing information
Stronger international business coverage means fewer fresh investigations
We know that, when it comes to making decisions about working with international customers and suppliers, you need information fast. If you can’t find what you’re looking for in time, deals stall, time gets wasted and you risk things falling through altogether – wasting everyone’s time and potentially damaging your cash flow.
99.9% of our international reports are able to be delivered instantly, but every so often a trickier case means our dedicated team has to take matters into their own hands, opening a fresh investigation to find all the information available about a business. Thankfully for Creditsafe customers, we found that last year saw 13% fewer Fresh Investigations.
For teams managing high-volume onboarding or global supplier/customer networks, this is significant.
Reducing the need for Fresh Investigations helps organizations:
- Make decisions faster
- Reduce onboarding friction
- Maintain momentum in sales cycles
- Avoid procurement delays
- Move confidently in new markets
Companies are automating decisions with Creditsafe data
It can feel like a champagne problem, but with increased customers can come increased issues. Especially when it comes to making decisions about who to work with. It’s important to have a human touch, sure, but what happens when your best humans become your biggest bottleneck?
We’ve always been fans of working alongside technology to help make smart business decisions. And over the last year, Creditsafe users have agreed: decision automation is up 20%.
Automating decisions with tools like Check and Decide can be a game-changer when it comes to the speed and accuracy of your customer choices. It’s especially great where decisions happen frequently, like:
- Credit approvals for new customers
- Supplier onboarding risk tiers
- Payment terms recommendations
- Alerts and monitoring rules
- Compliance screening workflows
When you automate credit decisions, you can trust that your teams are making calls based on a shared data source. That way, there’s no confusion or friction when it comes to who’s an easy yes and which businesses you want to steer clear of. Being able to identify potential late payers means you can avoid working with businesses likely to go bankrupt before they become a problem – trust me, your cash flow will thank you.
Creditsafe's Salesforce app adoption is growing fast
Salesforce remains one of the most common “homes” for revenue teams and customer data. And when you add Creditsafe’s best-in-class credit risk data directly into your Salesforce platform, it’s a match made in heaven.
So we weren’t exactly surprised to see that Creditsafe customers are using our Salesforce app in a big way: we’ve seen a 107% increase in new Salesforce app users.
We think it comes down to this:
- Sales teams don’t want to switch tools mid-process
- Reps need fast prospect qualification
- Managers want visibility into pipeline risk
- Teams want data where they already operate
What are businesses coming to Creditsafe for?
Simple:
- Risk assessment at the point of decision
- Embedded intelligence through APIs and apps
- Compliance screening and ongoing due diligence
- Automation at scale
- Faster onboarding and fewer data gaps
Why? Because businesses are looking to:
- Reduce risk exposure
- Remove bottlenecks
- Increase decision quality
- Drive revenue faster
- Maintain compliance without slowing operations
Better data helps you do more, faster.
Let's talk about how Creditsafe can help.
About the Author
Ragini Bhalla, Head of Brand and PR, Creditsafe
Ragini Bhalla serves as Head of Brand for Creditsafe. She brings our industry-leading data to the forefront of global conversations about credit risk, compliance and larger economic trends.
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