Linkology and Creditsafe | Case Study
Customer Stories

Linkology efficiently identifies the risk of new opportunities using Creditsafe

Chapter 1

The Customer

Linkology are a link building agency that has been trusted by many agencies and businesses globally for over 10 years

Based in Derby, Linkology specialise in providing a high quality link building service to a number of niche industries including health, finance and business. The link building service uses processes that increase ranking potential and mitigate against the risk of search engine penalties.  

 
Chapter 1

The Challenge

Despite being in a competitive market, Linkology has quickly grown and continues to prosper with year-on-year revenue growth. The current business model gives companies the opportunity to test the link building service and to also receive expert SEO consultancy from Linkology. However, with only a small team, it’s critical they are confident in the companies they work with before committing to setting them up with trials; and ultimately, they need to know if they will get paid on time if they decide to work with a client after the trial period.  

Discussing why Linkology chose Creditsafe to carry out the comprehensive credit checks on enquiries, Linkology Founder, Jason Brooks, said;

“Having discussed the issue we were having with another business, they recommended we use Creditsafe as it could help us understand a new client’s financial position before we do business with them. After conducting our own research into the market, we could tell Creditsafe were a trusted source and learnt they could offer us a better understanding of a company’s financial health, giving us faith that they’re in the habit of making payments in full and on time.” 

We could tell Creditsafe were a trusted source and learnt they could offer us a better understanding of a company’s financial health.


Jason Brooks
Founder, Linkology
Chapter 1

The Solution

Jason and the team at Linkology now use Creditsafe to check prospective customers as soon as they receive an enquiry. Not only does this give them peace of mind that the company they are doing business with is creditworthy, but it ensures good cash-flow for the future, by minimising risk against any bad debts. The fact that the credit report can be generated online also means that they can determine the creditworthiness of a potential customer in an instant.

Jason added to this by saying, ‘“I see it as an insurance policy. I cannot afford to waste time doing quotes for people who, in the long-run, will delay or never pay for the work that we do. It now makes business sense to do the relevant checks upfront before we start any work with a client.

I see it as an insurance policy. I cannot afford to waste time doing quotes for people who in the long run will delay or never even pay for the work that we do.


Jason Brooks
Founder, Linkology

The Results

Reduced the amount of bad debt

Increased the speed of onboarding trials

Kept alert of changes in real-time

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