This is another one you’ll hear a lot and/or several variations of Sales funnel, customer funnel, purchasing funnel, blah blah blah. Really, this is just the way a customer experiences your company before making a purchase from you.
You usually hear about a company, then look into it a bit more, then decide to buy and then you may even buy again as a loyal customer. There are a billion versions of this if you look on Google, but that’s about the gist.
In-Office Example: “a customer saw our Facebook ad but didn’t make a purchase, they are probably only at the awareness stage of the funnel”.
The buzzword Ominchannel has been knocking around businesses for a while, probably started by that particularly annoying consultant type that occasionally hangs around your workplace. Really it’s just a fancier multi-channel. To put that into context, in Latin “multi” means “many” and Omni” means all.
It’s the idea that all apps, websites, phone calls, and physical stores work together to give a customer a seamless shopping experience. All your data is accessible from each of these so the customer is never inconvenienced… or at least that’s the idea…
It’s the kind of experience you get after you go on a clothing website and the app pops up on your phone when you go into one of their physical stores asking if you need help.
In-Office Example: “We could use push apps to really enhance the Omnichannel experience after a customer abandons their basket on the website”.
As long as businesses have been running, someone was telling someone else to “think outside of the box”. Ancient Greek Merchants were probably telling each other to think outside the box when selling their fine pottery…
It means to think creatively, different than the norm. Few other phrases for this may include “be more disruptive”, “be more imaginative”, “be more unconventional”.
It’s particularly annoying because it’s easier said than done, like yes – we are trying.
“Blue Sky Thinking” is just a newer version of this but can be less practical, “In a perfect world” kind of thinking… although we can’t really imagine that this is ever particularly helpful in a less than perfect business environment.
However, at some point, someone said "Wouldn't it be great to tap my debit card rather than type in a pin code" or "hey, imagine we could order fast food straight to my door at 4am" and that wasn't yet possible. So actually, do more of that Blue Sky Thinking...
Ancient Greek Example: “We aren’t selling enough of our fine pottery, we need to think “outside of the box” to reach customers throughout the far corners of Greece. So come up with something”.
In-Office Example: "We need to break the mold here, people! Just do more Blue Sky Thinking and we could be the next Google".